A lot of business owners simply haven't allowed themselves the time to set out what they really want to achieve or to have considered how they will do it.
Formulating a clear and cohesive strategic plan is not only good for your business it can be good for you. It is a personally rewarding process that allows the business owner to measure their own progress - something which is not always as straightforward as it sounds.
There are many theories surrounding effective business strategy - our approach is not to espouse one but rather to develop strategy that draws on theory but adapted to fit your style and the culture that you have or wish to develop within your business.